Jaguar Cars 1940 to 2009

If Sir William Lyons can take credit for anything, he can take credit for demonstrating that it was possible to match the bespoke coach built individually made car to one on a production line, at half the price. He did it so well that within a decade, only Rolls Royce and Bentley were still making luxury cars in the old craft tradition. In 1945, the name SS, which by then had the implication of the notorious Nazi Police, was officially dropped from Jaguar's title.